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Penn Strategies experts are often called on to provide insight, commentary and analysis on branding, public relations and marketing trends and issues in the news today.

Small business lessons pulled from Romney’s ‘47 percent’ fiasco
By Shrita D. Sterlin, September 25, 2012
Washington Post

How to create an annual report that people will actually read
By Shrita D. Sterlin, September 19, 2012
PR Daily

Commentary: Giving to get ahead
By Shrita D. Sterlin, July 23, 2012
Washington Post

Opinion: Health-care law helps small businesses be socially responsible
By Shrita D. Sterlin, July 9, 2012
Washington Post 

Business advice: Lessons in social responsibility from the Adidas "shackle shoe"
By Shrita D. Sterlin, June 26, 2012
Washington Post

How to maximize your marketing for Father’s Day
By Shrita D. Sterlin, June 15, 2012
Washington Post

What do a father and an entrepreneur have in common?
By Melinda Maldonado, June 15, 2012
The Globe and Mail

P.R. job prospects improve in 2012
By Shrita D. Sterlin, May 28, 2012
Washington Post

7 reasons political campaigns should embrace Pinterest
By Shrita D. Sterlin, May 27, 2012
PR Daily

The Enduring Chuck Brown Brand
By Shrita D. Sterlin, May 18, 2012
Washington Post

How to Use Social Media Monitoring to Keep Tabs on Your Competition
By Shrita D. Sterlin, May 3, 2012
Washington Post

How P.R. Pros Keep Their High-Profile Clients Out Of Trouble on Twitter
By Dave Copeland, March 6, 2012
Read Write Web

Shrita Sterlin Discusses Crisis Communications Planning
By Susan Rich, February 16, 2012
Susan Rich Talks Radio

Shrita Sterlin Offers Tips for Developing Holiday Promotion in Independent Joe Magazine
By Linda Formichelli, February 2012
Independent Joe Magazine

Obama Faces Challenge of Crafting New Pitch As Tough Election Looms
By Shrita. D. Sterlin, June 16, 2011
Politic365

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