Published Works

Thought-Leading Insights on Emerging Industry Trends℠

Small business lessons pulled from Romney’s ‘47 percent’ fiasco
By Shrita D. Sterlin, September 25, 2012
Washington Post

How to create an annual report that people will actually read
By Shrita D. Sterlin, September 19, 2012
PR Daily

Commentary: Giving to get ahead
By Shrita D. Sterlin, July 23, 2012
Washington Post

Opinion: Health-care law helps small businesses be socially responsible
By Shrita D. Sterlin, July 9, 2012
Washington Post

Business advice: Lessons in social responsibility from the Adidas “shackle shoe”
By Shrita D. Sterlin, June 26, 2012
Washington Post

How to maximize your marketing for Father’s Day
By Shrita D. Sterlin, June 15, 2012
Washington Post

P.R. job prospects improve in 2012
By Shrita D. Sterlin, May 28, 2012
Washington Post

7 reasons political campaigns should embrace Pinterest
By Shrita D. Sterlin, May 27, 2012
PR Daily

LinkedIn Customer Explorer: Strategies, Tips and Tools for Finding Your Next Customer Using LinkedIn
(c) Penn Strategies, May 2012

The Enduring Chuck Brown Brand
By Shrita D. Sterlin, May 18, 2012
Washington Post

How to Use Social Media Monitoring to Keep Tabs on Your Competition
By Shrita D. Sterlin, May 3, 2012
Washington Post

Obama Faces Challenge of Crafting New Pitch As Tough Election Looms
By Shrita D. Sterlin, June 11, 2011
Politic365