Media Strategies

Making and managing news℠

Media Strategies Positive media attention is one of the most effective ways to reach consumers and constituencies. It amplifies your messages with your most critical audiences and can serve as a bridge for continuous exchange.

At Penn Strategies, we establish high-profile media strategies that generate positive publicity and top-of-the-mind awareness with target audiences. Our clients have been featured in top-tier media outlets, national newspapers, online publications, social media communities, syndicated columns, radio, television and more.

We can serve as your agency of record; build a media outreach campaign for a signature initiative or product launch; manage media relations in crises; or customize a media program to meet your diverse public relations needs.

Clients enjoy a full-range of media relations services.

Blogger Relations

Penn Strategies builds relationships with bloggers in various industries on behalf of our clients. We understand the peculiar dynamics of blogger relations and connect with bloggers through personalized communication. We identify and engage with online communities, social influencers and opinion leaders in blogosphere to position, promote and extend the reach of our clients’ brands.

Crisis Communications

Penn Strategies manages negative fallout when a crisis erupts. We work with clients to create compelling and coherent messages; prepare spokespeople to respond to media inquiries; issue appropriate public statements; counter incorrect media reports; and manage the public images. Our goal is to help clients emerge from a crisis with their brands and reputations intact. [read more]

Media Kit Development

Penn Strategies creates professional media kits that promote brands, nonprofits, businesses, issues, services, programs, causes and products. We produce and promote a wide range of collateral and media materials, including web content, brochures, newsletters, press releases, mailers, backgrounders, editorials and more.

Media and Spokesperson Training

Penn Strategies provides customized media training. Our media training enables organizations to communicate effectively with the media. The training includes role plays, spokesperson training, preparation for media interviews and press events as well as message delivery and bridging techniques.

Media Monitoring and Analysis

Penn Strategies cultivates deep relationships with media representatives and subscribes to comprehensive media databases. We diligently track mentions of our clients in print, broadcast and online media outlets, including blogs and other social media. As part of this service option, we provide daily news clippings and media reports for clients.

Media Outreach

Penn Strategies designs unique story angles and cultivation techniques to generate positive media placement for clients. We customize media targets based on each client’s goals and priority audiences. Organizations benefit from our extensive network of media contacts and relationships. Our publicity campaigns gain visibility for our clients’ products, services, social causes and successes.

Media Relations and Agency of Record

Penn Strategies works directly with the media on behalf of clients. We serve as the official point of contact for all incoming media inquiries and for outgoing media engagement; organize media events; prepare clients for press interviews; and pitch media stories.

Social Media Marketing, Management and Engagement

Penn Strategies establishes, monitors, promotes and manages social networking profiles. We prepare content for blogs, websites, Facebook, YouTube, Twitter and other social media platforms. We use best practices in online engagement to increase fans, friends, followers and subscribers, such as link building and content-heavy key words. [read more]

Make headlines. Let Penn Strategies positively position you in the in local, industry and national news.

Media Strategies

Making and managing news℠

Public Relations