Social Media Marketing
Engaging people may be trendy now, but it’s always mattered to us℠
We are living in a socially connected world, where growing numbers of people interact online. Nearly 50% share Facebook content and roughly 80% of Twitter users endorse their favorite brands online. People also use social media to lash out, which can create a tidal wave of negative media attention for an organization and potentially harm its brand, sales and ability to generate support or other resources to further its mission.
At Penn Strategies, we help clients leverage the vast world of social media. With conversations taking place twenty-four hours a day across multiple online platforms, it is important for organizations, companies and brands to engage in the conversation. That’s why we augment communications campaigns with exchanges on mobile phones, social networking sites, email marketing, video and other social media. It is another way to extend brand reach.
Our social media consultants will work closely with you to devise a social media strategy that amplifies your messages, aligns with your overall goals and strengthens your existing communications efforts.
Our vast capabilities include:
- Develop and market content for social media and blogs
- Design, manage, monitor and assess social networking profiles (Twitter, Facebook, LinkedIn, YouTube, Pinterest and more)
- Build awareness and engagement with brand fans/friends/followers through social media, link building, social bookmarking, video marketing and other promotional and search engine optimization tools
- Manage your online reputation, troubleshoot issues and establish online communities.
Raise the volume of social media buzz. Join our growing list of clients who use Penn Strategies social media marketing services.