We manage crises: unexpected, smoldering or full-blown℠
In today’s unforgiving 24-hour news cycle, an organization’s ability to respond effectively in a crisis could be all that stands between its success and failure. Messages travel in the blink of an eye. People form opinions about the scope and cause of a crisis based on how the central players in the crisis respond, both in word and deed.
Whether you’re facing a smoldering problem or a full-blown media firestorm, Penn Strategies is the partner you need by your side to help you successfully navigate to solid ground. We work with clients at all stages of the crisis continuum—from preparing for crises to rebuilding an organization’s brand in the crisis aftermath. At Penn Strategies, we know that crises, when handled responsibly, can be opportunities for an organization to fortify its brand, strengthen its position in the marketplace, enhance its reputation and distinguish itself from competitors.
The key to effective crisis communications is preparation. At Penn Strategies, we help clients prepare for crises by identifying vulnerabilities and developing an appropriate communications infrastructure to respond effectively to crises. We design training modules to assess an organization’s crisis response infrastructure and communications procedures. [read more]
Organizations in crises can rely on Penn Strategies. We employ rapid-response tactics to help clients get through the life cycle of a crisis with minimal damage to their business, organization or brand. Our research-driven damage control program is based on time-tested crisis communications best practices and includes a host of top-level services. [read more]
Our crisis counselors help organizations to survive and thrive long after the crisis has ended. If your organization is in crisis or needs to develop a crisis communications plan, contact Penn Strategies today.